Snapchat Started Recognizing Food, Pets And More With Filters
Remember the first time Snapchat ‘tracked’ your face and applied filters to it? The feeling was equally amazing for every user out there. Right now, there is a new big thing about Snapchat, and it’s called object recognition.
Believe it or not, Snapchat has begun using object recognition to identify what is in our photos and serve relevant filters for it. For example, if you take images of food, filters with slogans like ‘get in my belly’ or ‘what diet?’ will automatically show.
The filters have started rolling out to users as of last week but did not provide an exhaustive list of all the objects that trigger the mechanism. However, what we know for now is that pets, food and holiday destinations like beaches trigger the most object identification filters. Snapchat will certainly keep on improving the artificial reality (AR) that does this and will be also adding new categories as the update goes along.
So, it is safe to say that AR and object recognition are getting faster and more accurate. Plus, it is very interesting to see where Snapchat will go with this technology and to what extent will it develop it. For now, we can all save some time by using it. You know – whenever we are eating out, having a cocktail on the beach or taking a selfie with our pets and want the whole world to know about it.
Some of the rumors say that brands could bid to have their filters associated with common objects, which will certainly provide great advertising opportunities and promotion in general. Think of Starbucks serving an ad every time you use Snapchat to take a ‘snap’ of your morning coffee.
What do you think of these new updates by Snapchat? Do you see a future in them developing to some extent – or think that they are way out of the league for the social network?