Start working out your thumbs, Canada! Tim Hortons® legendary Roll Up The Rim To Win® is back on February 6, 2019
For the first time ever, Canadians can roll up for the chance to win one of 40 Jeep® Compass compact SUVs
Get excited Canada – on February 6, Tim Hortons Roll Up The Rim To Win contest is back and better than ever. For the first time, Tim Hortons has partnered with Jeep®, giving Canadians the opportunity to win one of 40 new Jeep Compass compact SUVs.
“Each year, our goal is to make Roll Up The Rim more exciting for our guests,” says Jorge Zaidan, Head of Marketing, Tim Hortons Canada. “Whether it is through exciting prizes with new partners or highlighting moments that celebrate all Roll Up The Rim has to offer, we’re excited to make this year the most exciting – and legendary – yet.”
“We’re thrilled to be teaming up with Tim Hortons and combining two iconic brands in a contest that has become a highly-anticipated Canadian tradition,” said Bill Levasseur, Vice President, Sales & Marketing, FCA Canada. “This year’s contest participants will have a chance to win one of 40 Jeep Compass SUVs. Redesigned as a best-in-class, global sport utility vehicle, Compass now resonates even more strongly with Canadians thanks to its trademark blend of all-weather 4×4 capability, style, technology and advanced safety features.”
The Roll Up The Rim cups have had a makeover this year. They still feature the bold, yellow Roll Up The Rim To Win logo, but a new design features the prizes more prominently on the cup, surrounded by colourful confetti.
To complement the 2019 launch of Roll Up The Rim To Win, Tim Hortons has released a fun thumb work out video on their social channels today. The video features different exercises set to music to get Canadians’ thumbs in peak physical condition for roll up season.
The full 2019 Roll Up The Rim To Win campaign launches on February 6th with new advertising and fun new creative for social media.
Roll Up The Rim To Win runs from February 6 until April 17, 2019, or while cup supplies last. Prizes can be redeemed until May 3, 2019. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons Restaurants or at RollUpTheRimToWin.com. Join the conversation online by using #RollUpTheRim.