This will be the last Denim on the Diamond music festival.

For the past 5 years, Denim has been hosted at the historical Kings Stadium baseball diamond in downtown Kelowna.

The popular music festival has sold out the past 3 years with over 4,000 attendees each day featuring a multitude of music genres; Friday night has more of an alternative dance/pop theme headlined by Bryce Vine & Reve while Saturday’s theme shifts back to country showcasing Nashville rising stars Nate Smith, MacKenzie Porter & The Cadillac Three.

Local artists performing are 538st; and Dawson Gray + Mitch Zorn.

The event has expanded over the years to include Lions Park (beside King Stadium) to allow for more space to include local retailers, food trucks and games.

Quote 1:

When we started this event 6 years ago, we never expected in our wildest dreams we’d be hosting tens of thousands of people. Unfortunately Kings Stadium just isn’t designed for this purpose – it’s been the home to Kelowna Men’s Major Fastball Association for decades and they have graciously collaborated with us over the years, but due to the overwhelming community support, we’re bursting at the seams. If you haven’t experienced a night of music with us on the diamond, this is the last chance. You’ve knocked us out of the park, literally. – Kurt Jory, Thick as Thieves Entertainment.

Quote 2: 

Our original intention was to create a space for locals to come together at the end of summer, and we worked really hard to transform the ball diamond into a unique music festival venue. As we’ve showcased more artists and attracted more music tourists to Kelowna, the growth year over year means we have to consider the venue to provide the best experience possible.

Quote 3:

We’re working behind the scenes to find a new home that can accommodate the type of demand for this music festival. For now we’re focused on delivering guests the best Denim yet, and contemplating the growth of AltiTunes, Beer Fest, and Island Time too. It will be bittersweet when we hang up the cleats and clean out the lockers at Kings for the last time. – Mitch Carefoot, Thick as Thieves Entertainment

The event will sell out in the next week or two.

There are still tickets available using the ticket link below.


19+ event

Event Details:

Event: Denim on the Diamond

Date: September 1 & 2, 2023. Labour day long weekend

Location: King Stadium, Kelowna, British Columbia

Instagram: @ denimonthediamond 

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Publisher and CEO. First & foremost, father, son, brother and uncle. I am also a huge music fan, promoter and marketing & promotions maniac. As a fulltime musician for the past 35 years myself (yikes, that’s a long time!), I’ve come to appreciate the fact that I am able to perform and sing for people and in return, them enjoy it as much as I do. There is something to be said for that exchange of energy and good vibes that live music brings to all, from the stage to the seats, there is nothing like it and I so look forward to feeling that again when we are out of this crazy mess we are in. Music is needed desperately in everyone’s lives. The goal is to reach out and bring some awareness and light into the music scene by featuring their new music, events and in general, some light into the changes we’ve all had to adjust to in 2020. We all feel the strain in every aspect of these changes and are going to try to do our best to fill our cups up with some fantastic local music while many so of us hang on through this bumpy ride we are on. ? Making an effort to change our own thoughts and habits, can strike a chord mentally and change us along with our communities lives. Be safe and…let’s ROCK N ROLL!


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