This will be the last Denim on the Diamond music festival.

For the past 5 years, Denim has been hosted at the historical Kings Stadium baseball diamond in downtown Kelowna.

The popular music festival has sold out the past 3 years with over 4,000 attendees each day featuring a multitude of music genres; Friday night has more of an alternative dance/pop theme headlined by Bryce Vine & Reve while Saturday’s theme shifts back to country showcasing Nashville rising stars Nate Smith, MacKenzie Porter & The Cadillac Three.

Local artists performing are 538st; and Dawson Gray + Mitch Zorn.

The event has expanded over the years to include Lions Park (beside King Stadium) to allow for more space to include local retailers, food trucks and games.

Quote 1:

When we started this event 6 years ago, we never expected in our wildest dreams we’d be hosting tens of thousands of people. Unfortunately Kings Stadium just isn’t designed for this purpose – it’s been the home to Kelowna Men’s Major Fastball Association for decades and they have graciously collaborated with us over the years, but due to the overwhelming community support, we’re bursting at the seams. If you haven’t experienced a night of music with us on the diamond, this is the last chance. You’ve knocked us out of the park, literally. – Kurt Jory, Thick as Thieves Entertainment.

Quote 2: 

Our original intention was to create a space for locals to come together at the end of summer, and we worked really hard to transform the ball diamond into a unique music festival venue. As we’ve showcased more artists and attracted more music tourists to Kelowna, the growth year over year means we have to consider the venue to provide the best experience possible.

Quote 3:

We’re working behind the scenes to find a new home that can accommodate the type of demand for this music festival. For now we’re focused on delivering guests the best Denim yet, and contemplating the growth of AltiTunes, Beer Fest, and Island Time too. It will be bittersweet when we hang up the cleats and clean out the lockers at Kings for the last time. – Mitch Carefoot, Thick as Thieves Entertainment

The event will sell out in the next week or two.

There are still tickets available using the ticket link below.

TICKET INFO: www.denimonthediamond.com

19+ event

Event Details:

Event: Denim on the Diamond

Date: September 1 & 2, 2023. Labour day long weekend

Location: King Stadium, Kelowna, British Columbia

Instagram: @ denimonthediamond 

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Brad Krauza - Publisher
Brad Krauza – Musician, Publisher & Entrepreneur Brad Krauza is a bassist, vocalist, acoustic guitarist, publisher, promoter, and CEO with more than 35 years of experience in the music and entertainment industry. First and foremost, he proudly considers himself a father, son, brother, and uncle, but music and community have always been at the heart of everything he does. A lifelong performer and passionate music fan, Brad has spent decades on stage delivering high-energy live performances while building a reputation as a tireless promoter and marketing powerhouse within the industry. As a bassist and vocalist, Brad’s love for performing is simple and genuine — he loves to sing, play, and share the experience of live music with audiences. For Brad, live music represents something deeper than entertainment. It’s about connection. The energy exchanged between performers and audiences is what keeps him inspired. “There’s nothing like the energy of live music — from the stage to the seats. When everyone is feeling that same vibe, it’s magic.” — Brad Krauza Over the past three decades, Brad has demonstrated a unique blend of creative vision, compassion, leadership, and strong marketing instincts, helping artists, venues, and events thrive. His work has included concert promotions ranging from local showcases to major international touring acts, including performances featuring artists such as INXS, Randy Travis, Creed, and Anthrax. Beyond performing and promoting, Brad is also the founder and publisher of Gonzo Okanagan, an influential arts, music, and entertainment platform that serves the Okanagan and beyond. Through the platform and its earlier print publication, Gonzo Magazine, Brad has interviewed and featured internationally recognized artists and celebrities including **The Offspring, Nicolas Cage, Drew Barrymore, Steven Spielberg, Angelina Jolie, Adam Sandler, and Martina McBride. Brad’s career has also extended into sales, publishing, marketing, web design, and digital media, all of which complement his lifelong dedication to supporting artists and growing the regional music community. Today, Brad continues to champion live music and creative culture throughout the Okanagan, working to spotlight local artists, promote new music, and bring people together through unforgettable live experiences. His mission remains simple: support the music community, inspire audiences, and keep the spirit of rock & roll alive. “Music is something people need in their lives. If we can help fill people’s cups with great music and positive energy, then we’re doing something right.” Be safe… and let’s ROCK ’N’ ROLL.

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