SiriusXM’s search for Canada’s next country music star returns
SiriusXM Canada, the country’s leading audio entertainment company, announced the kick-off of the third annual SiriusXM Top of the Country in partnership with the Canadian Country Music Association® (CCMA). This coast-to-coast search provides emerging Canadian country artists with a national platform, opportunities to perform on some of Canada’s biggest country music stages, SOCAN songwriting camps, and once-in-a-lifetime mentorship opportunities from some of the industry’s best. The winner of SiriusXM’s Top of the Country will win one of the biggest music prizes in Canada – $25,000 cash.
Canadian country solo artists and groups can register for SiriusXM Top of the Country starting February 10 at 10 am ET until 12 pm ET on February 28 at topcountry.siriusxm.ca.
“After the success of last year’s SiriusXM Top of the Country competition, we are thrilled to be back for our third year,” said Jeff Leake, Director, Music Programming, SiriusXM Canada. “We are excited to see this year’s group of talented artists, along with providing them with invaluable exposure within the country music industry and the country, mentorship and artist development opportunities.”
“We’re so proud of the continued success of Top of the Country and our past winners Andrew Hyatt and Matt Lang,” said Tracy Martin, President, CCMA. “This is always one of the events I really look forward to during Country Music Week and we’re excited to partner with SiriusXM again in Hamilton, where we hosted the inaugural contest just two years ago. This program with SiriusXM furthers our commitment to the development of new Canadian country talent and we want to wish all of this year’s participants the best of luck in the competition journey!”
Following registration, eight semi-finalists will be chosen by a jury of industry experts to record original tracks and in-studio videos for the Canada-wide online vote, taking place in June. Once voting is complete, the top three acts will emerge as Top Country finalists, receiving a performance spot at one of Canada’s largest country music festivals. Finalists will also attend a SOCAN songwriting camp in Nashville and an exclusive mentorship session and industry showcase in Toronto.
The grand prize winner will be chosen live during the Country Music Week 2020 in Hamilton, ON from September 10-13. Finalists will battle it out on stage at the SiriusXM Top of the Country Finale, airing live on SiriusXM Canada, with industry professionals deciding the winner of the $25,000, plus attendance at an additional SOCAN songwriting camp.
SiriusXM Top of the Country in partnership with the CCMA is part of SiriusXM’s ongoing tradition of promoting and elevating the best emerging Canadian music. SiriusXM continues to offer a leading platform for Canadian artists through its significant financial contributions and North American-wide reach of over 60 million listeners.
