SiriusXM and the CCMA call on Canada’s next country music stars in annual talent search
Registration now open for fifth annual Top of the Country competition with more prizes and showcase opportunities than ever before.
SiriusXM Canada has announced its fifth annual SiriusXM Top of the Country competition, brought to life through an ongoing partnership with the Canadian Country Music Association® (CCMA). Emerging Canadian country artists are being invited to submit for the chance to be crowned the Nation’s next big star with this prestigious title. Registration is now open to solo artists and groups until February 13 at topcountry.siriusxm.ca.
In addition to the $25,000 grand prize, SiriusXM is furthering its commitment to elevating Canadian talent by awarding $10,000 prizes to the competition’s two runners-up. New this year, all three finalists will also head to Nashville for performance spots at the 2023 CMA Fest, plus showcase and mentorship opportunities with key industry members. They will also receive stage performances at Lasso Montréal this August, and later participate in a Nashville SOCAN song writing camp.
Last year’s winner, SACHA, reached a pinnacle in her career following her victory, when her single What The Truck (with The Reklaws), becoming the fastest-ever Canadian country song to go gold.
“Getting the chance to be surrounded by such gifted country artists, while honing my own performance and song writing skills, is an experience I will never forget,” says SACHA, 2022 SiriusXM Top of the Country champion. “SiriusXM and the CCMA have built a program that honours Canadian country music and gives artists like me the chance to have career defining opportunities. I want to wish everyone setting out on their journey with this competition love and success and can’t wait to see what everyone achieves!”
The competition is broken down into three important stages with invaluable mentorship milestones. Once registration is complete, eight semi-finalists are chosen by a panel of experts in the industry. These eight artists will record their original tracks in-studio and Canadians will be invited to vote for their favourite. Once votes have been cast, three finalists will be selected and then embark on a summer of showcase opportunities before heading to Country Music Week this September, where the winner of the competition will be announced live on-stage.
“Every year, we are astounded by the caliber of artists who participate in the SiriusXM Top of the Country competition and love discovering new talent in partnership with the CCMA,” said Michelle Mearns, VP, Programming & Operations, SiriusXM Canada. “SiriusXM is dedicated to supporting homegrown talent by giving them the platform and resources they need through programs like this and many others.”  “We are thrilled and know that the fifth annual Top of the Country competition will be paved with incredibly talented Canadians who will share their stories and talent with us,” shares Amy Jeninga, President, CCMA. “Partnering with an organization like SiriusXM continues to provide us with the opportunity to collaborate, educate, elevate, and celebrate Canadian talent both here at home and beyond and we can’t wait to hear what that this year’s participants will bring forward.” SiriusXM Top of the Country in partnership with the CCMA is part of SiriusXM’s ongoing tradition of promoting and elevating the best emerging Canadian music. SiriusXM continues to offer a leading platform for Canadian artists through its significant financial contributions and North American-wide reach.
Sirius XM Canada Inc., operating as SiriusXM Canada, is the country’s leading audio entertainment company. SiriusXM creates and offers ad-free music; premier sports talk and live events; comedy; news; podcasts; and exclusive talk and entertainment. SiriusXM is available in vehicles from every major car company, as well as on smartphones and all connected devices on the SXM App. For more information, visit siriusxm.ca.
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SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. In addition, SiriusXM Music for Business provides ad-free music to a variety of businesses. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.
SiriusXM Canada has been designated one of Canada’s Best Managed Companies 13 years in a row and is currently a Platinum Club Member.
Established in 1976, the CCMA is a membership-based, not-for-profit organization committed to the promotion and recognition of Canadian country music. Built upon the foundation to educate, elevate and celebrate Canadian talent, the CCMA progressively heralds the spirit, community and creativity that country music fosters through year-round initiatives, culminating every fall with Country Music Week and the Canadian Country Music Association Awards. Sponsors of Country Music Week 2023 and the 2023 CCMA Awards Show include FACTOR, Canada’s Private Radio Broadcasters and the Government of Canada through the Department of Canadian Heritage’s “Canada Music Fund.”
