L’Oréal Paris names Gen. Z icon, Grammy and Oscar-winning singer H.E.R. as global ambassador
“My Music Is My Power,” L’Oréal Paris names Gen. Z icon, Grammy and Oscar-winning singer H.E.R. as global ambassador
TORONTO, ON – The 24-year-old singer-songwriter is an eight-time nominee for the 2022 Grammy Awards. She is the second most nominated artist at the 64th edition of music’s greatest awards ceremony, her full-length album, “Back of my Mind” is in the running for the coveted prize Album of the Year, while she’s up for Song of the Year once again, for her protest anthem, “Fight for You.”
The letters of H.E.R., stand for, “Having Everything Revealed.” Once, a secretive singer who hid her identity in order to let her music speak for itself, H.E.R. has now stepped into the spotlight and continues to inspire others with her beautiful artistry.
With her songs she shares her truth on personal matters such as overcoming self-doubt; she also raises her voice against deeper issues like racism and injustice. Her sound has connected with a Gen. Z audience worldwide. “My music is what’s inside me. I’ll always write about what matters to my heart, and to my fans,” said H.E.R.
H.E.R. STAR IS BORN
After early success on the small screen, Gabriella Wilson was still a teenager when she released her debut E.P. in 2016. Five years later, 2021’s “Back of My Mind,” has been lauded for its new approach to R&B – and for its lyrical honesty – “This is who I am. This is what it is,” she says. As well as a singer-songwriter, H.E.R. is a gifted musician, playing no fewer than five instruments. Counting four Grammys and an Oscar win by the age of 23, H.E.R. now has her ambitions set on the EGOT – an Emmy and Tony as well.
“Talk about an inspiration, H.E.R. is one of the music world’s new superstars, and she’s only 24! We’re thrilled to welcome one of Gen. Z’s most resonant young voices to L’Oréal Paris. Her talent and her confidence make her an inspirational L’Oréal Paris Spokesperson, speaking not only to young women, but to all women, to trust in the power of their worth,” said Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris.
WOMAN OF WORTH
H.E.R. uses her platform to advocate for the Black and Filipino communities from which she hails. She co-wrote 2021’s defining protest song, “I Can’t Breathe” at the height of the Black Lives Matter Movement, winning Song of the Year at the 63rd Grammys, where she also picked up best R&B song for “Better than I Imagined.” She followed that up winning an Oscar for Best Original Song just months later for “Fight for You,” co-written for the 2021 film Judas and the Black Messiah. “We have an opportunity and a responsibility to tell the truth,” she declared in her acceptance speech. “Knowledge is power. Music is power. And as long I’m standing, I’m always gonna fight for us.”
“When I use my voice, I need to stand 100 per cent with what I represent. So, I’m beyond happy to join L’Oréal Paris, and to add my voice to this sisterhood representing the diversity of beauty on this planet, with the message for every girl to know her worth deep in her heart,” noted H.E.R.
“MY CURLS CAN DO ANYTHING”
From an unknown artist, today H.E.R. celebrates her identity, which is now recognized on a global scale. “Ladies and Gentlemen… H.E.R.” playing on her introduction by Adele, became a TikTok meme, as girls around the world were inspired to produce some 539,000 videos to make their own hair flick transformations to the world. The videos, viewed some 28 million times, carried the inclusive message “her” could mean anyone. Owning your image and loving your hair is a message the singer shares herself with young fans. She performed the Sesame Street song “Love your hair” on Elmo’s Not-Too-Late spinoff: “I wear it up, I wear it down, I wear it twisted all around, I wear braids and pigtails too, I love all the things my hair can do.”
The first L’Oréal Paris campaign starring H.E.R. will be for the new Dream Lengths Curls in February 2022.